Crypto awareness key for US presidential candidates, says survey

Seven out of ten respondents claim they have invested, and almost one in five (19%) say they hold cryptocurrency

Cryptocurrency will be a decisive topic in the upcoming United States Presidential elections in November. A new survey, sponsored by crypto asset manager Grayscale, revealed important insights into how U.S. voters perceive cryptocurrency in relation to the upcoming elections and its political significance.

The survey was conducted by Harris Poll on behalf of Grayscale between Nov. 27 and 29, 2023. It surveyed 1,759 persons (age 18 and older) who intend to vote in the election. The survey highlighted the growing importance of crypto in the voter’s mind.

The significance of cryptocurrency in this election season is evident from former President Donald Trump’s shift in stance. While he was a strong critic of Bitcoin (BTC) during his presidency, he now endorses Bitcoin and supports various other causes related to the crypto world.

Meanwhile, the Biden administration has also made a significant policy shift in favor of cryptocurrency. Other candidates, including Robert F. Kennedy Jr., have also expressed support for cryptocurrency.

According to the survey, 73% of the surveyed individuals believe the presidential candidates should have an informed perspective on innovative technologies such as cryptocurrency and artificial intelligence (AI).

One in three U.S. voters said they’d consider a political candidate’s position on cryptocurrencies before voting.

Almost everyone surveyed (98%) had heard of Bitcoin. Several voters also mentioned Ether (ETH), with only 46% of respondents saying they had never heard of it.

A little over 17% of voters report having invested in Bitcoin, almost as high as those who report owning bonds and much higher than those who claim they have exchange-traded funds (ETFs).

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Seven out of 10 respondents claim they have invested, and almost one in five (19%) say they hold cryptocurrency. This percentage is higher among men (23%), Black and Hispanic voters (26%; 32%), and younger voters (31% of Gen Z).

Most people say that inflation has increased their interest in cryptocurrency. Additionally, 40% of investors stated that their future portfolios will include crypto.

According to the survey, Gen Z and Millennials invest more in cryptocurrency than traditional assets such as stocks and bonds. Among them, 31% of Gen Z and 35% of Millennials have invested in cryptocurrency.