Wen Lambo? Lamborghini answers with new Animoca Web3 partnership

Increasingly more industries are adopting blockchain technology to grow their brand awareness, including luxury car makers.

Animoca Brands has partnered with luxury car maker Lamborghini to explore new Web3-based brand engagement initiatives, highlighting the expanding potential applications of blockchain technology.

The partnership will look to deliver unique Web-3-based digital experiences to Lamborghini’s fans and customers.

The partnership aims to position Lamborghini at the forefront of digital-asset-based customer experiences, according to an Aug. 8 announcement by Animoca brands.

“The partnership will combine both companies’ respective strengths to deliver unique experiences for Automobili Lamborghini’s fans and customers, and marks the convergence of automotive excellence with cutting-edge digital technologies…”

Increasingly more industries are adopting blockchain-based solutions for different purposes, including growing their online brand presence via digital assets like non-fungible tokens (NFTs).

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“Wen Lambo” in Motorverse?

Digital Lamborghinis may be coming into Motorverse, a Web3, open ecosystem for racing games and digital vehicles.

Lamborghini’s partnership with Animoca Brands also includes Motorverse and Gravitaslabs, a creative design studio.

While the introduction of Lamborghinis into Motorverse is yet to be confirmed, the partnership suggests that the companies are preparing for another significant release.

The partnership ultimately aims to shape the future of brand engagement initiatives for the luxury car maker, according to Animoca Brands:

“Together, we will drive digital vehicle culture forward to shape the future of brand engagement in the automotive industry.”

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Will the REVV token gain more momentum on the partnership announcement?

Motorverse’s Revv (REVV) token has been struggling to gain momentum, but the partnership announcement could increase retail interest in the gaming coin.

The Revv token fell over 24% on the monthly chart and is currently down over 15% on the weekly, according to CoinMarketCap data.

The coin saw an over 3% hourly increase, trading at $0.005314 as of 12:34 pm UTC, signaling a potential relief rally thanks to the partnership announcement.

However, Revv remains a relatively small token, ranking as the 1133th cryptocurrency, with a $6.2 million market capitalization.